Khaby Lame is an internet sensation who became famous overnight for his unique ways of reacting to overcomplicated life hacks through his unique hand gestures and notorious humor.
The COVID-19 pandemic has caused global unemployment for people who rely on their daily sweat for survival, and Khaby was one of them. He used to work as a factory worker, but the pandemic stole his physical presence entirely.
Instead of being frustrated and demotivated, he turned to TikTok during the pandemic, where his expressive humor and signature hand gestures while mocking the complicated daily life hacks are appreciated by millions on the internet, and Khaby Lame became an overnight sensation, which later turned to be a social media influencer in the present days.
Before we delve deep into Khaby Lame’s Instagram post-income, let’s understand how people earn money from Instagram and whether Instagram pays the influencer or not.
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Does Instagram pay its creators?
Instagram pays the creators, but not directly. Instagram had previously paid the creators for the views and engagement in the reel, but now Instagram reel bonuses are replaced by the Instagram stars as the Instagram gifts. Stars can be converted into real money, with each star valued at $0.01.
However, there are multiple ways of making money from Instagram, like sponsored content, brand collaboration, and subscriptions.
Besides being the most followed TikToker in the world, with more than 162 million followers, Khaby has a strong presence on Instagram, too, with more than 80 million followers, which he has monetized through sponsored content and brand collaboration.
On TikTok, Khaby Lame charges more than $750,000 per post, which earned him more than $25 million in 2024 and made him the highest paid creator on TikTok.
The silent millionaire has earned the jaw-dropping amount from Instagram too, from sponsored content and brand deals.
Khaby Lame charges more, around $20,000 to $60,000 per post on Instagram, while the Senegalese Italian content creator has collaborated with brands like Hugo Boss in 2022 and also featured in the #BeYourOwnBoss campaign and also collaborated with the Indian brand Dream11 in 2021, which have reportedly paid Khaby in millions of dollars.
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