Mitchell Holiday is a young entrepreneur and makeup artist who founded Made by Mitchell, a cosmetic beauty brand, in 2020.
Mitchell Halliday is a name that stole the spotlight for himself for his high-quality beauty products and his unique way of marketing using social media.
If you are one of those who are curious about Mitchell Halliday, his early life and education, career, his brand ‘Made by Mitchell’, and Mitchell Halliday net worth in 2025, then here you go.
Mitchell Halliday Personal Details
| Name | Mitchell Halliday |
| Nickname | Mmmmitchell |
| Date of Birth | March 12, 1996 |
| Nationality | British |
| Relationship Staus | Single |
| Estimated Net Worth | $15 Million |
He is more popularly known by the name Mmmitchell on Instagram. Mitchell’s passion for beauty, his unique social marketing skills, and his entrepreneurial brain have made him an influential figure in the market.
Mitchell had a tough time during his childhood. He stayed with his father and his mother. He mentioned in one of the podcasts that his mother has been jobless for so many years while his father has been a bus driver for more than 45 years.
When asked if he was attracted to the money, he said, “I never saw £ 100 up until I was probably working at the salon”
Career Beginning and Foundation of ‘Made by Mitchell‘
Mitchell’s love and dedication towards this art form and his passion increase more with the experimenting with the multiple colors, textures, and combinations that give birth to the ‘Made by Mitchell’ in 2020. He has also appeared in the American Beauty Star in 2016, showcasing his beauty and makeup skills, which gave a kickstart to his career in the beauty world.
Early in his career, he worked only as a salon makeup artist, but his passion, skills, and potential pushed him to create a brand of beauty colors based on his skillset and experiences.
His game-changing experimentation with the colors finally paid off in 2021 after he discovered Blursh, a liquid blusher that gained instant popularity and pushed his brand to global success and brand recognition in the beauty and cosmetic industry and is contributing to Mitchell Halliday’s net worth.
Breakthrough in the Industry in 2022/23
Mitchell kept on promoting his products and brand on Instagram and TikTok and now has more than a million followers on Instagram and more than 500,000 followers on TikTok.
With his continuous effort and dedication, the brand flourished more and more in 2022. Putting all his legs in a basket, he joined TikTok Shop, which became the master move of Mitchell that resulted in the sale of more than $1 million in just a day and $2 million in just a week in 2023 through the TikTok Shop.
Key Partnerships and Collaboration
Establishing a brand in any industry is itself tough and challenging, and competing in the beauty and cosmetic industry where already big giants are ruling makes it more stressful; however, Mitchell tackled it with the crucial partnerships and collaboration with brands, retailers, and celebrities.
He collaborated with some of the big names in the beauty influencers, like NikkieTutorials and TikTok beauty guru Mikayla Nogueira.
He also appreciated and highlighted the collaboration he made wth the owner of Jeffree Star Cosmetics, a big name in the beauty industry.
Partnerships with major retailer platforms like TikTok Shop and BeautyBay were the game changers that brought revolution to the growing brand of Mitchell.
Mitchell Halliday Source of Income
An established brand and a renowned influencer in the beauty and cosmetic industry opens doors to multiple sources of income, and so is the case with Mitchell Halliday. Some of the primary sources that are directly contributing to Mitchell Halliday’s net worth are here.
1. “Made by Mitchell”
The primary source of his income is his brand, Made by Mitchell. The 5-year-old brand is generating a healthy revenue from direct sales from their official website and the retailer shops like TikTok and BeautyBay.
The exclusive limited edition drop is also creating hype and is contributing to Mitchell Halliday net worth. The exact figures of the annual sales and revenue from his brand is not publicly disclosed, but 80 % of Mitchell Halliday’s net worth comes from his brand.
2. Social Media as an Influencer
Being a beauty expert and influencer with millions of followers in the social media is simply contributing to his wealth from multiple brand deals, sponsored content, brand endorsements, and many more. Mitchell is expected to make roughly more than $ 1 million annually from social media only.
3. Workshops Teaching
He has also hosted a workshop teaching makeup techniques to new bees coming to the market, and being an influencer adds more impact on it, which attracts the large number of mass which assisted him in generating a good revenue.
While appearing in the TV show Getting Filthy Rich with the famous host Olivia Attwood, when asked about the $1 million in 24 hours, he responded with ” Yeah, Crazy,” which gave an estimate of how rich Mutchell could be and his potential in the future from the cosmetic and beauty industry.
Mitchell Halliday net worth in 2025 is estimated to be more than $15 million from his brands, social media, and teaching workshops.
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(All the information presented to you in this article is based on the public data available on Mitch,ell Halliday and any sort of corrections are warmly welcomed in the comment box.)